Thaumachine Join the waitlist

Wonder. Engineered.

We engineer growth that looks like magic.

Thaumachine is a technology studio from Argentina building marketing systems, custom software and AI automation for teams that have outgrown off-the-shelf tools.

Retro-futurist collage: a figure in a space helmet and white sunglasses against a black circle of stars
Built in Buenos Aires SEO + GEO Custom software AI agents via MCP [Client logos or metrics]

✦ What we build

Four ways we turn problems into machines.

Strategy, design and engineering in one team. Every project ships with measurement, so the wonder is backed by numbers.

01

Growth engineering

Get found on Google and cited by AI assistants.

  • SEO + GEO programs
  • Programmatic content at scale
  • Landing pages and CRO
Explore growth engineering →

02

Custom software

Software built to your problem, not the other way round.

  • Web apps and internal tools
  • APIs and integrations
  • Admin hubs and dashboards
Explore custom software →

03

AI and automation

Agents and workflows that remove the manual work.

  • AI agents and MCP servers
  • Content and ops pipelines
  • Human-in-the-loop approvals
Explore AI and automation →

04

Commerce

Stores that publish, rank and sell at catalog scale.

  • E-commerce builds
  • Catalog and content operations
  • Product SEO and imagery
Explore commerce →

✦ How we work

From a hunch to a running machine.

  1. ✦ 01DiscoverWe map the problem, the data and what success is worth.
  2. ✦ 02DesignFlows, interfaces and architecture you can see before we build.
  3. ✦ 03EngineerAI-assisted delivery with weekly releases you can try.
  4. ✦ 04Launch and growWe measure, learn and keep the machine improving.

✦ The platform · Early access

The machine behind the studio.

The proprietary tools we use on client work, opening to everyone. Both connect to any AI assistant through MCP.

Production Studio

In build

An AI production team for short video: idea, script, keyframes, video and publishing, with production bibles and human approvals at every costly step.

SEO Pilot

In use

Scans, audits and per-page SEO suggestions for whole catalogs, so product and category pages rank without a page-by-page grind.

Coming next: SEO Pilot ideas become Production Studio videos.

Join the waitlist

Get early access and launch updates. No spam.

✦ Selected work

Problems we turned into systems.

See all work →

Wholesale e-commerce

A thousand-article blog built for SEO and AI search

[RESULT]

[One line on the outcome and timeframe]

Catalog SEO

Product pages optimized at catalog scale with SEO Pilot

[RESULT]

[One line on the outcome and timeframe]

Internal platform

An admin hub where AI agents ship work around the clock

[RESULT]

[One line on the outcome and timeframe]

Why Thaumachine.

From thauma, Greek for wonder, the root of thaumaturge: a wonder-worker. We do the wonder with engineering.

AI-native delivery

Agents do the repetitive work, so senior people spend time on what matters.

We build our own tools

Production Studio and SEO Pilot run on our client work every day.

Ships every week

Small releases you can try, not a big reveal at the end.

Your time zone, roughly

Buenos Aires overlaps the US business day by most hours.

✦ About us

Two co-creators, one machine.

Thaumachine was founded in Buenos Aires by Daniel Suarez and Magui Herbalejo to build the tools and systems they wished their clients already had.

Co-creator

Daniel Suarez

Leads platform and engineering. Builds the products behind the studio, from SEO Pilot to Production Studio, and the AI agent workflows that ship client work every day.

LinkedIn →

Co-creator

Magui Herbalejo

[Role and focus — e.g. leads strategy, brand and client relationships, turning business problems into briefs the machine can solve.]

LinkedIn →

✦ FAQ

Questions, answered plainly.

What does Thaumachine do?

Thaumachine is a technology studio based in Argentina. We build marketing systems (SEO, GEO, content and landing pages), custom software and AI automation, and we are opening our own tools as a platform.

How do you price projects?

[Fixed scope, monthly retainer or both — TBD]

How long does a typical project take?

[Typical timelines — TBD]

Do you work with clients outside Argentina?

[Markets served — TBD]

What is GEO?

Generative engine optimization: making your site easy for AI assistants like ChatGPT, Perplexity, Gemini and Claude to understand, quote and link to, alongside classic SEO.

When does the platform open?

We are building it now. Waitlist members get access first, in small groups.

✦ Start a project

Have a problem worth some wonder?

Tell us what you need. We reply within [2 business days].

What do you need?
or join the platform waitlist
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